Claiming your website on Pinterest is extremely important in terms of optimizing your profile. The ultimate goal is to drive more traffic to your website, blog, or any other digital asset you may have. Hence, we’ve created this step by step guide to show you how to claim your website on Pinterest.
Pinterest is a wonderful platform for marketing your blog, website, products, classes, & business etc. You can LITERALLY find anything there. To make the most out of your Pinning experience, you want to make sure you claim your website on Pinterest. The process is quite simple, but there are 1 or 2 steps that can potentially put a hitch in your giddy-up. You can’t just enter your website and press “save” like you can with many social platforms.
Of course, you may be wondering if “it’s worth the trouble to claim your website on Pinterest”. It’s definitely worth it and we’ll tell you why.
Why Should I Claim My Website On Pinterest?
- Potential website visitors can click on your website URL from your profile.
- You will be able get information about how your pins have been performing.
- Your profile pic is added to all pins that come from your website.
- You have the ability to enable rich pins. Rich Pins add extra details to your Pins and your website name and icon. Hence, it’s easier for people to find your profile, more detail is provided, and there is a call to action to encourage others to share your pin or click to visit your website.
Step 1 – How to Claim A WordPress Website On Pinterest If You Use Yoast
If you don’t use Yoast SEO, don’t worry we got you covered down below. The process is really simple. I have a couple of websites and Pinterest accounts. I’m actually going to show you step by step on a new Pinterest account. I’m assuming you already have a Pinterest Account. If you don’t have a Pinterest Business account, you’ll need to upgrade. To do so, login and click on the 3 dots towards the top right of your account. It’s pictured below. Note, when I wrote this post, I had already created my business account, so if you haven’t done so yet it will look slightly different for you. There will be an option for “Uprgrade Now”. Click that and follow the prompts.
Step 2 – Finish Claiming Your Website on Pinterest
Once you’ve created your business account, you’ll need to click on the 3 dots again OR Click “Edit Profile”.
From here, you see the “edit profile” page. As you can see, on the left side there are several options. Next, you’ll click the red “Claim” button.
Once in the “Claim” page, you click on the red button towards the right that says “Claim”.
From here, you’ll see the “Pick claim option” prompt. It’s the easiest to just click the first thing that says “Add HTML Tag” (Paste this tag into the <head> section of your site’s index.html file).
This is the part that can seem daunting if you haven’t been shown how. I remember looking all over WordPress and having a hard time figuring it out. It’s really simple though if you use Yoast. If you don’t use Yoast, it’s still simple and we still show you how to do it.
Once you have clicked that button, you’ll see what’s shown below. A box will open up and there will be some code for you. Copy that code so we can paste it in the next steps. Keep this window open and DON’T click on “Next” yet.
Step 3 – Navigate Over to Your WordPress Website Admin
In this step, you’ll navigate over to WordPress admin and that look for “SEO” withing the left vertical column. It’s probably towards the bottom. Once you click that, find “social” and click “social”. From there, Click “Facebook” and make sure that “Add Open Graph meta data” is set to “enabled”.
Now, click on the “Pinterest” tab then paste that code into the “Pinterest confirmation” box. Then, click “Save changes”. It’s that easy.
Step 4 – Head On Back to Pinterest And Finish Claiming Your Website
We’re almost done claiming your website with Pinterest. Navigate back to Pinterest and click the “Next” button as shown below.
After you click on “Next” you will see what’s below. It will say “All set? We’ll check your site for the meta tag and email you in the next 24 hours.”. Click “Submit” and you’re done.
After you have clicked “Submit” you’ll see this page again. Don’t think that it didn’t work. They say it takes 24 hours. However, if you just refresh this page, it’s likely to already be done.
When you refresh the screen and then you see the green check mark and the unclaim button you know you’ve successfully claimed your website with Pinterest.
How to Claim Your Website On Pinterest if You Don’t Use Yoast
Go into the WordPress admin and click on “Plugins” and then click on “Add New” just like what you see pictured below.
Now, look all the way to the right and find where it says “Keyword”. There will be a search box just to the right of it. Type in “insert headers” then hit “enter”. From there, you should see what’s below. Click “Install” for the “Insert Headers and Footers” plugin. It’s a plugin that helps you to add code to your site without messing anything up. Once you’ve installed it, click the blue “Activate” button (no picture for that, but the button you see below that says “Install now” just becomes the blue “Activate” button.
After you’ve activated the plug, it will automatically take you back to your WordPress console. Follow the arrows starting from number “1” etched in green on the left below. First, click “Settings”. Second, click “Insert Headers and Footers”. Third, navigate up to “Scripts in Header” section. Paste that Pinterest code here. The fourth step is to click “Save”.
The last step is easy. It was already explained and this part is EXACTLY the same as if you had Yoast, so I’m not going to write this twice. Navigate back up to this section of this post at or just click the following link. Step 4 – Head On Back to Pinterest And Finish Claiming Your Website
I hope this helped you. Feel free to comment, like, and share.
Below are the Pinterest Tools I use.